Fairtrade Fortnight in Ludlow 2022: choose the world you want

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Written byLaura Perratt

Laura Perratt of Fairtrade Ludlow talks about Fairtrade Fortnight, a series of events and shopping opportunities which kicks off on Monday 21st February 2022

Smallholder farmers, who have contributed the least to climate change, manage over 80 percent of the world’s 500 mn farms and rely on this land for their livelihoods. However, these farmers often lack access to the resources they need to adapt to a changing climate.

Last year over 33,000 campaigners joined 1.8m Fairtrade farmers and workers to challenge world leaders at the UN COP26 summit to be fair with their climate pledges. But the wealthiest nations delayed their promised $100bn annual funding to the most climate vulnerable countries.

Mary Kinyua, Fairtrade flower farmer and Fairtrade chief representative, described COP26 asA frustrating conclusion to a summit filled with hope.”

This Fairtrade Fortnight, we’ll be shouting louder than ever to make sure politicians turn their promises into action at COP27 in Cairo next year. Will you add your voice?

The Ludlow Fair Trade Town Group announces another immersive line-up of events during Fairtrade Fortnight, to help you Choose the World you Want.

Fairtrade Quiz / Green Drinks hosted by Ludlow 21 and Ludlow Fair Trade Town Group — Monday 21 February 7.30pm, The Blue Boar

Do you know where your coffee come from? Or what the real price of your chocolate is? Join us for an entertaining evening in association with Ludlow 21 Green Drinks, where you can learn more about Fairtrade, unleash your creativity, enjoy a drink or two, and sample some Fairtrade treats!

Traidcraft Stall at Local to Ludlow produce market — Thursday 25 February, Ludlow Market Square, 9am – 2pm

There’ll be a special Fairtrade Fortnight theme at the regular Traidcraft Stall. Come along to browse and buy from the wide selection of ethically sourced products, and learn more about the impact of the climate crisis on the people who made them.

Big Brew coffee morning and Traidcraft stall — Sunday 6 March, St Laurence’s Church, 11am (following 10am Parish Eucharist)

Pop in to Ludlow’s most iconic church for fairly traded tea, coffee and cake, and browse a range of fairly traded products at the Traidcraft Stall.

If you’re a keen baker and would like to contribute towards the bake sale, please contact Penelope Bridstrup and Laura Perratt

We’d love for you to use Fairtrade ingredients such as sugar, cocoa, and dried fruit. We can even provide recipes and direct you to local Fairtrade stockists for ingredients.

Proceeds from the bring-and-buy bake sale will be split between Traidcraft Exchange and the Fairtrade Foundation, supporting producers globally as they navigate the adverse effects of climate change on their livelihoods.

Traidcraft Spring Fair and Big Brew — Saturday 12 March 10am – 4pm, Ludlow Mascall Centre

Explore an Aladdin’s Cave of ethically sourced food, clothing, gifts and homewares which have been sustainably made by artisans from around the globe.  It’s a great opportunity to get your Fairtrade easter eggs too!

There will be a Big Brew and bake sale so you can munch on some delicious fair trade treats while you browse. Proceeds will support Traidcraft Exchange’s important work enabling producers to adapt to the effects of the climate crisis.

Choose the World you Want Virtual Festival — 21 February – 6 March, online

The Fairtrade Foundation are holding another fantastic Festival of virtual events, so you can discover Fairtrade and campaign for social and environmental justice from the comfort of your home. This year, you’ll find out what needs to happen next to ensure farmers and workers are put at the centre of conversations on how to tackle the climate crisis.


Visit the Fairtrade Foundation website for the full line up.

 For more information about Fair Trade in Ludlow, and to get involved, send an email and visit the Ludlow Fair Trade Town Group website.

Fairtrade poster of events

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