Your fashion fix for a day at Ludlow Races

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Written byLucy Cook

The jump season was back for the crowds last month at Ludlow Racecourse with more meetings planned throughout November through until May 2022. Ludlow Brewery Race day on 18th October was blessed with beautiful sunshine and the punters didn’t disappoint, dressing up to the nines and to enjoy the opportunity for a day of high adrenalin, fast action and the thrill of a flutter or two.

You don’t have to be an avid expert to go the races but you can certainly look the part. We’ve put together stylish options from local shops: Douglas Attire, Julian Road and Orvis Ludlow to help you nail autumn racing fashion.

Douglas Attire

Douglas Attire, opened in Ludlow in 2017, taking over and renovating a beautiful property on Ludlow’s Mill Street. The shop designs and produces clothes ‘with the best mills and manufacturers around the UK’. They offer limited runs of beautiful pieces and also source items from the around the world ‘that we feel match our ethos for design and perfection’.

1. The Duster Mac – £475.00 – 100% cotton, 100% waterproof, handcut and stitched in the UK. 2. Cashmere Long Duffle – £2,000.00 – 100% cashmere, Made in the UK under the royal warrant. 3. Navy Josephine – £450.00 – 100% Wool, handcut and stitched in the UK

Douglas Attire, 8 Mill Street, Ludlow, SY8 1AZ Tel – 01584 875554

Julian Road

Julian Road began in 2011 when Clare, ‘moved back to her home county of Shropshire with her family, following a successful London-based design career’. A familiar face at Ludlow market and most recently at the Country Living fair in London, Julian Road is a contemporary country clothing brand offering ‘thoughtfully designed pieces, with a distinctive modern look, distinguished by unexpected details and beautiful fabrics’. You can find Clare online and at the Ludlow Medieval Christmas Fair, 27th-28th November.

1. Chrissie Ladies Tweed Waistcoat – Grey lambswool herringbone – £149.00. The Chrissie is a fabulous modern ladies tweed waistcoat seen here in a moonlight grey herringbone merino tweed woven in Yorkshire. 2. Tweed Biker Jacket – Forest Green Lambswool Herringbone – £295.00 – the epitome of a modern style in traditional materials. 3. Farlow Ladies Tweed Waistcoat – Olive Shetland Herringbone – £165.00 – The Farlow waistcoat a best selling elegant longline waistcoat produced here in a beautiful olive green shetland herringbone tweed. 4. Wrist Warmers – Olive Herringbone Shetland Tweed – £34.00 – Fabulous wrist warmers in a beautiful Olive British Shetland Tweed lined with a luxury faux fur.

To find out more and to order products visit the Julian Road website.


Orvis Ludlow offers a ‘wide assortment of men’s and women’s clothing’, luxury dog products and essentials for fly fishing. Orvis’ culture is one that is passionate about preserving our natural resources and loves dogs — particularly evident when you follow the Ludlow store on Instagram and spot the water bowls faithfully replenished outside the main shop door.

1. Orvis 1856 Barn Coat Navy – Orvis UK – £149.00. A must have classic from Orvis UK, the Barn Coat is a customer favourite for a reason. It’s soft and comfortable, with cotton lining in the body and silk lining in the sleeves. The coat tops an elegant style for the races, with a lovely fit and practical pockets for keeping daily essentials and handwarmers inside. 2. Classic Cashmere Turtleneck Blue Moon – Orvis UK – £148.00. This timeless Cashmere turtleneck is as versatile as it is practical and cosy. Style it underneath a winter jacket, under a gilet for extra warmth, or even tuck it into trousers on it’s own for smarter occasions; like the races. Made of 100% cashmere, the classic turtleneck is designed not only for comfort, but also style and elegance as it boasts a side-slit hem and silhouette fit. 3. Sherpa Gilet – Orvis UK – £79.00. This Sherpa zip-front gilet is unlikely to be out of arm’s reach during winter. It has a smooth microfleece interior for extra warmth, a standup collar to keep the cold at bay, and useful hand warming pockets with zips to keep small essentials safe. 4. Wool Crushable Felt Hat – Orvis UK– £79.00 – A foldable Wool Felt hat – perfect for every smart occasion. Roll it, crush it, and slip it into a pocket or a bag for ultimate ease, without worrying that it might lose its shape. Made from special felt-treated wool for water resistance.

Orvis Ludlow , 8 High Street, Ludlow, SY8 1BS 01584 877876

Other options

For more country fashion finds and accessories, try Ludlow’s fashion independents:



Leaf Clothing

Silver Pear

View Boutique

New to the Races? Here’s what you need to know about “lovely Ludlow”

Ludlow Racecourse is situated in Bromfield, a few miles outside the town and close to the Ludlow Golf Club and the Ludlow Farmshop. The racecourse has several different areas, and your ticket information will explain exactly where you are allowed to go.

There are a number of pre-bookable restaurant packages and private hospitality options too. If you fancy a flutter, there’s no cash machine on site, so make sure you bring a card and cash for more options. Cash is often used for buying your race card or putting on small bets via the totes.

At Ludlow, there are two types of races, hurdles and chase fences. You will see these noted in your racecard. Ludlow is the only racecourse in the country (apart from Goodwood) where the horses parade anti-clockwise around The Paddock. The reason for this is to enable the trainer who is doing the “leg-up” to move away from the horse safely. The horses parade the ring prior to racing, and this is also where the Winner of Best Turned Out is chosen.

Dress code is smart/casual and always ensure you attach your badge to your outfit, either through a buttonhole or attached to a handbag strap, so it is visible to the racecourse officials.

The next race day is Monday, 22 November 2021

For more information, visit the Ludlow Racecourse website

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