Bodenhams and Ludlow businesses launch ‘Together we shine’ video

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Written byLGL Editors

Press release

Ludlow businesses band together to spread festive cheer with a gift voucher scheme   

Ludlow— 23 November 2020 Bodenhams, a Ludlow department store in conjunction with other local businesses, announces the launch of a new promotional video that captures the spirit of the market town – just in time for the holiday season – and to help shoppers stay local during the pandemic.

British independent shops need the backing of their local community if they’re to survive the impact of the second lockdown. The value of shopping locally is clear. According to a recent report by Visa for every £10 spent with a local business, more than a third (£3.80) stays within the area. By choosing to shop locally at this critical time for small businesses, consumers are helping to double the amount of money that stays in their local area says Visa.

The ‘Together we shine’ video, which was produced by Monika Curry, co-owner of Bodenhams with the help of Roots Film, follows a family of four as they head around town shopping at various stores. A Fairy follows spreading light and cheer at every visited location. It features music specially created by local musicians, The Conspiritualists. The video highlights retailers and services in Ludlow and a gift voucher scheme organised by the lifestyle guide creators.

Wishing for a little magic and sparkle in this dark time, the #togetherweshine video was created to remind local customers not only that Ludlow is truly “a gem”, but also of the many businesses and services for customers at all price points. It will hopefully inspire and encourage people to shop this Christmas where their heart is – right here in beautiful Ludlow.

Monika and Roger Curry, owners of Bodenhams, said: “We are the 5th generation of Bodenhams caretakers, our store and the town has come through some tough times since it began trading in 1860. During the pandemic, we witnessed the best of Ludlow. So many local people and businesses gave their time for good of the town. This community spirit was the inspiration for the “Together we shine” video. We simply wanted to remind people how unique Ludlow is and how much we have to offer in the run up to Christmas. However small a budget, someone in Ludlow has something to offer.”

“It’s not just the history and beauty of Ludlow, it’s the ‘to do’ attitude of people who live in it and love it with all their heart, which makes this great English town a standout.  Ludlow is also home to many successful ventures by people living here both present and past such as: the Ludlow Shakespeare Festival, the Ludlow Food Festival, Ludlow Spring Festival, Medieval Fayre, Ludlow Fringe and Ludlow English Song Weekend. This town is full of resourceful people running local businesses, or local enthusiasts, all often volunteering their time for the good of the town to help it prosper and thrive,” said Lucy Cook, co-founder of

Monika Curry adds, “The film is a great way to emphasize the efforts of everyone in our community from the charities in town to our businesses keeping Ludlow a vibrant market town. We want local and out-of-town shoppers to know that the gift voucher scheme is up and running whether we are in or out of lockdown and hope everyone will participate!”


Bodenhams is a family-run business, trading since 1860. Learn more or shop online. is a lifestyle guide promoting our market town and its businesses.


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